The Era of a Mobile-Friendly Web

  • Posted by Omar 12 Mar
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The Era of a Mobile-Friendly Web

With people doing more and more shopping and buying online, it’s no surprise that people are using their phones, tablets, and other mobile devices to search for what they’re looking for. We’ve seen this for some time now, and things are about to get a little more interesting for the mobile-search and browsing situation.

Last week, Google announce that it will be rewarding sites that are on a mobile-friendly platform. This means that search ranking may go up, benefiting a site that is mobile friendly as opposed to a site that is not.

As Google states in their Webmaster Central Blog,

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

The web giant, Google, is giving adequate time for businesses and webmasters alike to change their platform. Up until now, having a mobile-friendly website was merely to improve the user experience, and make you stand out that much further from your competition. Now, it seems if you want to stay relevant, and show up on the Google searches, your site must be mobile-friendly. As we learned in the Google press release, “when it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”

But why the strong push towards mobile-friendly web pages? With so much content on the web, having a mobile-friendly platform will ensure, as we stated above, the best user experience when searching the web on mobile devices. Going further than that, having a mobile-friendly web page will ensure that the content of that web page can be seen both on desktop and mobile devices, seamlessly. This helps so there is no duplicate content for one web page. We’ve seen duplicate content in the past with web pages having two versions of the same content, a desktop version, and a mobile version. Though this was a good attempt in trying to keep up with the times by creating two different versions, this was frowned upon and penalized by Google due to its duplicate content.

From here on out, it is no longer a good idea to have a mobile-friendly web page. It truly is becoming a necessity! The biggest advantage in making this move is keeping up with Google, and their algorithm, which in turn will help your site gain better search rankings. So, if you haven’t thought about it, or done so yet, make sure your web page is steering towards getting a mobile-friendly facelift.

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