Snapchat Geofilters: The How To

  • Posted by Omar 11 Apr
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Snapchat Geofilters: The How To

Social media and marketing seem to go hand in hand in today’s growing tech world. The newest thing to hit the scene is the all new Snapchat Geofilters.

Snapchat introduced the geofilters earlier this year, and seems to be the go to for social media marketing. For a relatively cheap price, a business or brand can target its specific audience. Targeting an audience can be as specific to the day and time at a certain location for Snapchat users.

Log On

snapchat choose file geofilter

snapchat.com

Whats the first step? First step is logging on to the Snapchat Geofilter website, this is assuming you already have a Snapchat user account.

Here, you upload your design. Your design needs to meet the guidelines, and you can create the design yourself, or recruit the help of someone that is Photoshop savvy.

 

Pick Your Dates

snapchat dates geofilter

snapchat.com


Pick the dates you want your filter to be active. You can choose one day, or multiple days that your filter is live. You can also choose what time of the day the filter goes live and when it ends.

 

Draw A Fence
geofence snapchat

Next, you’ll be prompted to draw a fence around the location you want your filter to be visible. This could be as broad or as specific as you’d like it. Just remember, the size of the area as well as the length of time the filter is up will affect the total price.

Payment
The next step is submitting your payment information. You can enter your credit card information each time or save it for quicker checkout. 

Approval
Once you’ve submitted payment, you’ll need to wait for Snapchat to approve your image. In the times that we’ve done it, we’ve heard back relatively quickly, usually within the hour. Snapchat does require one business day to approve your filter. Best practice is to submit your filter a couple days before you need it to go live.

 

Metrics

snapchat metrics geofilter
You have the ability to go back and check on the metrics of your geofilter. This is a great tool to see how many views your filter got as well as how many times it was used. This data can help your social media marketer to see what users like to interact with the most, and what works best for your marketing.

 

Final Thoughts
Snapchat Geofilters are a great way for businesses and brands to reach their Snapchat audience. It’s an interactive way to disseminate your message, and a great form of direct marketing. This may change the way marketers view advertising challenges in the near future. Let your social media manager know that this is something to at least try in the near future with your marketing strategies.

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