The CEO and Social Media

  • Posted by Omar 04 Dec
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The CEO and Social Media

Sure, it takes a lot to become the CEO of a Fortune 500 company, but what needs to be included in your resume? Perhaps team leadership skills, technological skills, and now, social media skills. That’s right, social media skills.

We recently read an article by Ted Coine and Mark Babbitt of the Harvard Business Review which posed many interesting comments about today’s CEO and how they handle their social media presence. The HBR article stated 7 attributes of CEOs who get social media. We’ve summed them up here, let’s take a look at them…

1. Curiousity
CEOs are curious about what is being said about their company. They want to find out from the horses mouth (the consumers) what they think about the company. This can reveal things that board meetings simply can’t.

2. DIY Mindset
A do it yourself mindset. If they feel something is wrong or needs attention, they get right to it and do everything in their power to correct the issue. Or simply, they have a DIY attitude about branding and advertising. Either way, these CEOs aren’t afraid to get their hands dirty!

3. Ready for Action
They don’t sit around waiting for something to happen. Sometimes the sense of urgency is crawling at their skin. This is where the CEO and social media live happily. There’s no time to wait for a presentation or the monthly social account results. If there is something that needs to be done, the CEO takes to his Twitter and heads it on!

4. Sharing is Caring
CEOs who understand social media understand that being social is more than typing behind a keyboard. They are truly social and like to share with others. Not only what’s happening in their companies, but sharing kind words or words of wisdom. They understand the need and benefit to mentor others and share insights to true social issues.

5. Connection
It’s important to promote your company, your goods, your services. But if that’s all your doing, you may get lost in all that internet gibberish. People will eventually scroll right over you. CEOs on social media understand that they need to connect with people. They need to be able to have a one on one with their consumer or stakeholder. Not everything is pretty and awesome, but when those issues come up, these CEOs aren’t afraid to step up to the plate and take control of the issue at hand.

6. Face of the Company
As authors Ted Coine and Mark Babbitt from HBR.org state, “A study by Weber Shandwick backs up this observation: About two-thirds of customers say their perception of a CEO directly impacts their perception of the company.” CEOs on social media get this! They know that the way they are perceived, is the way the public will see the company. So as much as they work on the company brand they work on their own personal brand as well.

7. Network
A social CEO knows that they are just regular people. They won’t have all the answers or all the solutions. What they do have though, is a great network they can rely on. Ego is set aside and they know when to ask for assistance or give assistance.

These attributes are a great set of traits that are held by some of the most successful CEOs who understand social media and what it means to be social. We went ahead and summed up the info but you can read the full article on the HBR.org website to dive in deeper in each concept. With the web growing bigger each day, and more people relying on the web for information, good, and services it’s no surprise that the CEO and social media are quickly becoming best friends.

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